Social Espresso were again providing our high-end mobile barista hire service for Pirelli at the 2024 Secret Meet at Silverstone as part of their hospitality suite.
We have done a number of events for Pirelli, and as they are well known for their insistence on high quality branding, we provided fully branded coffee cups, aprons, t-shirts and all the rest.
Our mobile barista bar was in high demand, and with over 1,000 guests our 2 baristas served 921 coffees, and used 10 kilos of coffee and 44 litres of milk. As well as the great tasting coffee that visitors to such an exclusive event would expect, because there were lots of Pirelli staff over from Italy, espressos were in particularly high demand.
Exclusive mobile barista bar service for an exclusive event
The Secret Meet is among the UK’s most exclusive automotive events. It attracts top names and legendary sportscars from racing’s golden eras, alongside the latest hypercars.
The event is open only to owners of hypercars (who are members of Supercar Driver – SCD), event partners and VIP guests. It offers a unique experience for supercar enthusiasts to showcase and celebrate their passion, and is the ultimate petrolhead day out.
In 2024, the Secret Meet moved to the iconic Silverstone Grand Prix Circuit, the home of British Motorsport, offering ample space and an impressive backdrop. This year’s event was the largest and most spectacular to date, benefiting from perfect weather (unlike the heavy rain of the previous year).
The Secret Meet also hosted a well-attended marketplace where top dealers and manufacturers presented their latest offerings, creating opportunities for networking, business discussions, and idea exchanges.
The stars of the Secret Meet – over £150 million worth of cars in one place
Silverstone was buzzing with excitement as attendees experienced the thrill of some of the world’s most exclusive vehicles in action, with owners getting the rare chance to unleash their cars on the track and drive them as they were meant to be driven.
The famous hypercar parade and photoshoot featured over £150 million worth of the world’s most exlusive machines, including Bugattis, McLarens, Lamborghinis, Paganis, Koenigseggs, Aston Martins, Ferraris and many more.
One sight which is unlikely to happen again was a celebration of the famous Jaguar XJR-15. Only 53 of these cars were ever produced, and 10 of them were there, returning to the same circuit where they originally raced in 1991.
Working for Social Espresso as a barista for hire has its perks
As part of the Secret Meet driving day, representatives from companies like McLaren and Ferrari were giving lessons on supercar driving techniques, and one of our baristas took some time out away from our mobile barista bar to be driven around the Silverstone track in a Lamborghini. Not bad as part of a day’s work!
Just a few of the iconic cars, old and new, on show at The Secret Meet 2024
Cars and coffee go together like, well, coffee and cars
As many people know, there is a long-standing association between cars and coffee, and as we regularly serve our high-end barista coffee on mobile coffee bars at automative events, Social Espresso very much enjoy being part of this tradition.
For example, there are regular ‘Cars & Coffee’ Events throughout the UK. Cars & Coffee is a thriving community of petrol and caffeine enthusiasts, where drivers with vehicles from beautiful classics to modern marvels enjoy the perfect place to share their passion for all things automotive, meet like-minded people, and enjoy a lovely coffee.
There was even a firm named ‘Cars & Coffee’. Founded in 2017, it became a market leader in the parallel-import market for new cars, before merging with Supreme Cars in 2023.
And then there is Caffeine & Machine, a brand that celebrates all forms of moving vehicles (two wheel and four), from first cars to hypercars and beyond. It has created a community by breaking down barriers, encouraging conversation, and embracing the diverse interests of all its members. Attendees enjoy great food and drink while surrounded by eclectic collections of machinery.
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