Rihanna’s new Fenty Beauty product line was launching in the UK this year, and Social Espresso were contacted about our coffee machine and artisan barista hire service. We were proud to be asked to come and assist at Harvey Nichols for the big product launch day.
After many years’ experimenting with the best-of-the-best in beauty, Rihanna had been inspired to create the Fenty Beauty line because she still saw a big gap in the market for products that performed well across all different skin types and skin tones. Focusing on a wide range of traditionally hard-to-match tones, and creating formulas that work for all skin types, her stated aim is to create a makeup line “so that people everywhere would be included.”
Working alongside our friends at Social Pantry, we had our branded barista bar unit in the centre of the make-up department of Harvey Nichols’ flagship store in Knightsbridge in London’s West End. To go along with our high quality specialty coffee being served at our mobile barista bar, Social Pantry produced some amazing canapés, from hand sprayed fortune cookies to Ombre Cotton Candy.
Our artisan barista hire included a bar which was fully branded with the Fenty Beauty logo, which really made it stand out in the middle of the shop floor. We also had branded cups so all the invited guests were carrying around the Fenty Beaty logo wherever they went.