When Adidas unveiled the new Predator 25s boots, they didn’t just host a product launch, they created an immersive tribute to David Beckham’s football legacy. For four days, 133 Bethnal Green Road in Shoreditch was transformed into a pink-themed experience celebrating...

The event brief When Huda Beauty planned the launch of their new Blur range at Sephora’s head office in London, they wanted more than just a product showcase – they envisioned an immersive brand experience. With winter setting in, a warm, welcoming atmosphere was key....